TwitPic founder Noah Everett has launched Heello, his Twitter alternative. This is an ambitious attempt on the part of Everett to compete directly with Twiter, the very service to which TwitPic owns its success. Heello is more like a toned down Twitter, with tweets being called Pings and retweets Echo. Reading the stream of Pings is called Listening. According to Everett, other features like

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